Avatech Mentor Interview – Part 7: Sajad Behjati


Sajad Behjati is one of Avatech great mentors who is supporting our teams for content and copywriting. Here are his opinions and points of view:


Avatech: Tell us about the field you’re working at and your background.

Sajad: For about a month now I’ve been active at Sarava as the content marketing practice lead. Before Sarava I used to work with Fanap company as a content strategist.

Also, during this time I’ve been acting as content and copyright consultant for various companies including Arianaghalam publishing, Access Nava group, Iran HP, Tiwa, etc.

Regarding field of work, to put in in a nutshell, My work is in the field of content. What content to present the customer, through which channel and in what form, so they can use it effectively. This effect is aligned with the goals of the business.


Avatech: What has been your biggest achievement and what have you learned?

Sajad: When the word “biggest” is involved it gets difficult to answer. But if I want to name the big achievement that I’m proud of to this day, It’s summarized in this sentence: I’ve experienced life, So that I can find my interests. It’s a little vague; let me make it a little clearer. At 21, I lunched a delivery by Motorcycle business. Panda Peik on Valiasr street which I later sold. Then I started Rozaneh graphics company and for about 3 years I was in charge of the center for Expert scientific management data and throughout that period we held numerous courses and seminars in the fields of management, marketing and advertising. And then a couple of years later I founded Doctor Poto chain restaurants. The story of each of these endeavors is a long one. I’ve said this much to clear up my response. I’ve experienced life to find my interest and I feel this has been my biggest achievement to this day.


Avatech: What has been your biggest challenge and what have you learned?

Sajad: My biggest challenge has been a lack of focus, a challenge that has become less of an issue over the past three years. I always had tens of ideas shaping up in my head, I would roll up my sleeves and start working, after a while new ideas would start to appear and I would follow them and this lack focus kept going on until three years ago I decided to, not keep ideas from floating around, but to have a common destination with them and then strange and pleasant things happened and I’m happy that this challenge is lesser now.


Avatech: What is your favorite productivity tool?

Sajad: AnyDo for task management

Google Calendar to set up appointments


Avatech: What is your favorite startup book?

Sajad: Two creativity books the concepts of which I believe are useful for any startup. Made to Stick and Creative Confidence. They’ve been translated to Farsi. And then the book “Rework”, which has also been translated.


Avatech: Who has influenced you most?

Sajad: I like following different and successful people. It’s been many years since I’ve been identifying and following such people. It’s impossible to say which one has had the biggest influence. But David Ogilvy, Richard Branson, Sergio Zyman are among the people I’ve followed.


Avatech: How do you spend most of your time?

Sajad: I try to put aside a lot of time for reading and peruse up to date books published in the field of content. Content is not a new concept in the world but content marketing, content strategy and related topics have been newly separated and carefully studied. So to be able to keep up I need to read a lot.


Avatech: How can teams define which mentors are good for them?

Sajad: There’s no universal recipe. Test them; make contact with different mentors and by considering the results of these meeting decide which mentor can be the most helpful. And they should be straightforward with everyone on this matter.


Avatech: How can teams prepare themselves for a session with their mentors?

Sajad: They need to have specific agendas in mind and more importantly be fresh and energetic.


Avatech: What is your advice for young entrepreneurs?

Sajad: I can’t call it an advice, but a serious thought, is that in this business environment there’s no single recipe for success. What I say as the mentor is a direction to test a solution, It might work or not. What matters is that the mentor be able to light up bubbles in your mind, it’s up to you if and how you use them.