Interview with Avatech Cycle 3 teams: Part 2 – Botick


Mehrshad is the member of a team that has launched Botick, one of our cycle 3 startups. We had a chat with him. Read the interview to find out more about what they actually do.


Avatech: What is Botick and what does it do?

Mehrshad: Botick is a search engine dedicated to finding apparel among online and offline retailers. With Botick users are able to quickly find the clothes they’re looking for based on their budget, geography, weather, favorite color, etc.


Avatech: Where does the idea of Botick come from?

Mehrshad: A common problem people face when trying to pick clothes is lack of time, limited access to apparel stores, lack of variety in shopping centers, and on the other hand, buying clothes online terminates the possibility of fitting. With considering these problems and similar ones, we eventually came to the idea for Botick.


Avatech: What is the value that Botick creates?

Mehrshad: Botick gives new definition to clothes retailers and shops. If you’re looking for a certain apparel you don’t need to dedicate a lot of time to searching, comparing designs, prices, etc. With Botick you can easily find the clothes you’re looking for among different retailers.


Avatech: Tell us about your team and the reason you decided you to work on this startup.

Mehrshad: Our team consists of 3 founders and 3 other colleagues helps us with code and content. We’ve known each other for about 10 years. Nima Saedi is in charge of design and graphics and also content manager for the website. Saman Ahmadi and I (Mehrshad Mousa Khani) are programmers in charge of developing the product.


Avatech:How do you see the future for yourself and your startup? How do you plan for the future?

Mehrshad: We have targeted a sizable market and have a clear plan and thankfully We have been on schedule so far. I’m sure you’ll hear more of our startup in the near future.


Avatech:What challenges are there in the way of your startup’s growth?

Mehrshad: Well, Challenges are inevitable parts of ant startup. Right now our biggest challenge is introducing Botick and its features to customers and retailers.


Avatech: How were you introduced to Avatech?

Mehrshad: It was by accident, through an interview I became aware of Sarava and consequentially Avatech. It was about 10 days before the third cycle sign up period was to be over.


Avatech: How has your experience been with Avatech?

Mehrshad: Pretty great. I’m sure if we’re alive fifty years from now, we’ll be speaking of Avatech as one of the best things we experienced in life.


Avatech: At times of adversity, what keeps the team motivated?

Mehrshad: I think we have learned to effectively coexist. I’m glad I work with the Botick team. I think our most distinctive feature is that we have learned to solve problems we face and more importantly whatever happens we stay together and keep on going forward with work.


Avatech:What has been your biggest achievement been so far?

Mehrshad: We’ve had good success with the number of viewers and website visits and also with the number of available products on the website. Right now over 10 thousand different clothes and around 1000 retailers can be found on our website and all this is without any marketing or advertising costs.


Avatech: What advice do you have for teams wanting to lunch a startup?

Mehrshad: There are three items you have to consider when lunching a startup. Team, team and team.

It doesn’t matter at the end of the day what the idea is what it does. What matters is the people who are going to develop the product. You need to be able to live with other members of your team because when you get into this the life you had before will be totally altered. All your thoughts are taken up by your product and the only people by your side are the members of your team. So make sure to build the right team.


Avatech: What’s your favorite startup book?

Mehrshad: Lean Analytics, Lean start up


Avatech: What is your favorite productivity tool?

Mehrshad: Excel is a great tool that we use to do a lot.


Avatech: What is the biggest lesson you learned from the start of your project up to now?

Mehrshad: The fact that we shouldn’t create a product that fits our needs only, and make sure to study the market, Find the needs of the majority, and upon finishing the product, add features the customer is looking to have, not ones we think is needed.